Sure.... Problem is that Ethereum is inferior in every single way to STEEM (when SMTs launch even more so) but if it could attract some new players, why not.
Even Gods Unchained once it launches will be constrained by the Ethereum blockchain. When i gave Cryptokitties a shot i dropped it almost instantly due to how annoyingly slow everything was and how much i would have to confirm transactions and how often i had to pay fees.
When everyone is drinking Kool Aid, subject to brainless shilling, its hard for a good product to get traction.