Asher's Introduction
Asher's Coffee Beans started in a chef's kitchen in October 2020.
At the time the idea was to build the resume, get a job at a roastery and learn the trade through the scope of another employer. The problem was that amidst a global pandemic, no one was hiring much at all, let alone a rookie coffee roaster.
The passion for drinking coffee was present. A culinary nutrition background didn't hurt either. This love and joy of making things for consumption translated into cooking the seeds of this wonderful fruit we know as Arabica Cascara. (If you want to know more about coffee biology and chemistry, leave a comment down below)
From a popcorn popper, to a cast iron pan, to two 1kg drum roasters - someway somehow Jacob was bound to take green coffee beans and roast them.
Over time the craft was curated. Jacob found a new art form and a medium on which he could express his creativity and culinary passion. During a post-roast cupping session, Jacob tried an Ethiopian coffee that tasted like blueberries! He was hooked.
Along with a deep brainstorming phase began the research, dedication and appreciating for the craft of roasting coffee. This new craft had to be rigorously practiced and established day by day, roast by roast, and cup by cup. Eventually a prototype and a brand were created.
Starting in Salem, VA at an Ace Hardware store in Feb. 2021, Jacob set up a table in the parking lot with a grinder and some coffee. Knowing the "cottage food laws", he was able to design a basic label and package that met the state and local guidelines. Eventually the company would become established in Roanoke, VA as a certified commercial establishment.
After a trial period of market testing, Asher's Coffee Beans was born as a sole proprietor company in March 2021. The goal was set and the vision was clear -- provide locally just-roasted craft whole bean coffee. Jacob Asher Galbraith (owner/roaster) relied on his creative personality and entrepreneurial spirit to begin his coffee roasting journey.
Moving to Farmer's Markets in the spring and summer was a natural fit. Customers loved our compostable bags and the fact that the coffee had a roast date of the day before or sometimes even the morning of! Since then, you can find Asher's Coffee Beans vending at Salem, Lexington and Roanoke Farmers Markets for the freshest beans money can buy. We do giveaways too ;)
Today Asher's roasts 200 lbs of coffee per week to keep up with the local and online demand. Asherscoffee.com
Now in 2022 this small-batch craft coffee roasting company is making headlines with its delicious coffee blends and single origin selections. Also, the coffee-infused recipes this Chef turned Coffee Roaster has been putting on display are turning heads and tantalizing taste buds.
Stay tuned for more news to sip on about Asher's as we explore coffee NFTs and more...
Glad to be a part of the great hive community.
Brew Strong and Carry On!
With warm regards and a youthful spirit ---> Cheers! Salute! & Thank you!
Asher Out...
"Don't drink coffee to wake up; wake up to drink coffee!"
Written by @asher69 / Inspired by @elamental
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welcome to Hive! Seeing as you are starting now we will give you a free pass this time, but be careful with tagging, some tags have specific usage cases, Oneup is for blockchain gaming and SPT is for splinterlands. Your post also doesn't have anything play 2 earn related. Using tags wrongly is a sure way to get downvoted and lose value from your post.
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absolutely, thanks!
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Hi excellent intro post but the oneup and spt tags aren't appropriate, if you remove them we'll give you an upvote from the @oneup-curator account.
Cheers!
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Ok will do, thank you!
Hello @asher69,
PS. I've made it easier for you; Here's the attached link to our community posting guidelines.
Also, please observe general community rules and perhaps you'd like to check our current "pinned activities" that are happening in the community. These activities are a great way for you to interact and engage with other community members.
Enjoy ☕️
Thank you!
Hello @asher69, a beautiful story with the history behind this coffee:)
I think I'd be hooked too, on a coffee that tasted like this.
Nice packaging too:)
Thanks for stopping by, and welcome to the community!
Thank you! Coffee can be like wine with so many flavor notes depending on the region it was grown. African coffees are known for a wonderful berry flavor.
Terroir is a thing. You must try a blueberry coffee in your life :) Cheers
NICE INTRO HOMIE! Missed that #introduceyourself tag (hopefully putting it here will help exposure). This is a well done intro to what you are into (the video is also awesome btw, you sound so professional lol). I am looking forward to some roasting and additional pouring tutorials, along with our coffee bean excursion. Re-blogged.
Thanks Bro! Its fun to write about coffee and the hive community has made me feel so welcome. 🙂 ☕️👌
@asher69! The Hive.Pizza team manually curated this post.
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