Effective Strategies in Marketing Hive by lifeof.abdul

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Hive Ghana is already doing a great job in marketing Hive to the general public. All the current initiatives, such as the community development programs, the Hive students hub, and the health-outreach, have proven to be more feasible ways of marketing Hive. One thing I always consider when spreading the news about Hive is making sure it gets to the right audience. In fact, we need potential users, not just users.

In marketing Hive, there are unarguable two ways we can achieve this. That is, through online and offline means. The current initiatives are focused on marketing Hive to the audience through offline means through charity works that are helping our communities and, at the same time, bringing people's awareness to Hive. We can improve this by organizing more charity projects and branding Hive wherever we find ourselves.

Also, we can place more emphasis on students. I think organizing workshops at some of the local universities on blockchain technology that mainly focus on Hive will go a long way in bringing more university students on board. This is something that needs to be planned very well, and the main objective is to introduce Hive to potential individuals as a community of people from different parts of the world utilizing the blockchain technology through various means rather than just focusing on the earning aspect. Like I said, this kind of initiative will require more planning and funding, but it will be a great way to introduce Ghanaian students to the Hive chain.


photo credit @nattybongo

One way I am currently promoting Hive is through my Twitter handle. I do share some of my posts there, and I also retweet Hive-related posts to my followers. Although I have not been active on Twitter of late, it's part of my plan to go hard on that as I keep growing my Twitter community. We, as members of Hive Ghana, can collectively utilize Twitter, TikTok, and WhatsApp as means of marketing Hive. These web-based platforms have gained a large user base worldwide, and marketing Hive through those means could bring more potential users on board.

I have read a couple of other entries on this topic, and all the authors have highlighted possible strategies, which I think will be very feasible when given the needed attention. One that is worth mentioning is my friend, @zzzinnn's, entry. He outlined a very feasible idea, which I think we should pay attention to. I hope all our ideas will be examined, and the most feasible ones will be selected as means of marketing Hive. Thank you for your time.


GIF by @doze



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6 comments
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Twitter is a space almost everyone is in. Having to post about hive there is a great strategy. I do that myself and see the influence there.

Good entry

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We need potential users and not just users

I think I love that and it's just the right way to go. Everyone is welcome to sign up and use Hive but I do not think Hive is for everyone. Students as suggested are one of the target groups who I believe could make great use of Hive. Thanks for your insightful post and I must say I did enjoy reading.

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Thank you too for this contest boss. It's a great way to make decisions out of diverse ideas

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