Gaming behemoths are about to enter the P2E world
Hello HODLers and Gamers,
PlayToEarn has converted many cryptocurrency skeptics to our Crypto world as they undestood the value potential and financial freedom you could derive from blockchain technology.
Most of these new gamers came from emerging economies such as Philippines, Venezuela or Nigeria in order to make a living while playing and building their own financial assets in the form of gaming NFTs or game ressources.
What we are now witnessing is that gaming giants are finally waking up to this new reality. At least one of them: Ubisoft.
The French gaming developer has been one of the pioneer to follow the dynamic blockchain gaming space. Since 2018, it invested through its Strategic Innovation Lab, and is a founding member of the Blockchain Gaming Alliance. Ubisoft made partnerships with what were emerging blockchain gaming projects a few years back; namely:
- @Splinterlands
- Axie Infinity
- Sorare
...
It does not seem any of them was strongly financial but it just shows that Ubisoft took this evolution of gaming very seriously, from the start.
As it is shown by a quote from Frederick Duguet, Ubisoft's CFO during the last quaterly earnings:
"We consider blockchain one of those revolutions. It will imply more play-to-earn that will enable more players to actually earn content, own content, and we think it's going to grow the industry quite a lot."
Google Trends for "Play to Earn"
I guess we are having record searches, most search requeever...
It is still very unclear what it means. Will Ubisoft make some NFTs in his current AAA or use its recent investments to develop Blockchain games and see where the regulator stands concerning NFTs?
It could be the case as they just recently invested in Animoca Brands which raised $65M at $2.2B valuation from Ubisoft and other VCs. They are invested in most blockchain gaming projects (NBA topshots, Axie Infinity, The Sandbox...).
In any case, this strategy goes against what Valve just did with Steam as they have just banned all NFT and blockchain games from its platform.
What will happen to smaller games once the Call of Duty, WoW or Assassin's Creed jump in?
Well, we still have some time to improve gameplay, tokenomics and community before it happens :D.
Sources:
Latest Analysis
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Play2Earn concept is uniquely giving an option for people to work on something like a hustle. The same case is not valid for trading, staking or nft hodling. I believe that gaming will never be the same after Play2Earn / GameFi model is being adopted by many games ^^
Play2earn is just starting, when the big gaming companies will make the switch to crypto rewards and NFTs the entire game space will change. But let's see if they will do that...
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Hello @behiver,
I believe as Ubisoft's CFO mentionned, they will make much more money by doing so and being the centralized party with the marketplace and therefore taking their 10% cut. They can also still sell items in the store, they will just have a secondary market.
The only issue is the regulation, especially for US companies. If the government does not like this new "market" in games, you might get a huge fine.
not related question: how the hell can I use taunts in Gods Unchained?
People are "talking" to me in game and I cannot taunt them back, it drives me nuts🤷♂️
Hello @ghua, I actually do not know. I believe it is automated for now and the other players is not activating it.
But maybe I am wrong, if you find out a way, please tell me :D
Do you see Ubisoft on HIVE???
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Hello @zammie, there was a partnership with Splinterlands a year ago. Ubisoft added 5 crypto projects to its strategic innovation lab. Then Covid happened which kind of stoped it and Splinterlands and other projects seem to have made it without too much Ubisoft help.
Ubisoft would not invest in hive as it is not only gaming.
These are my 2 cents.
Thanks for the clarification, much appreciated.
It is always interesting to hear the NFT gaming executive teams talk about their discussions with Ubisoft. Ubi, despite their PR issues, are a savvy company and they have been keen on providing advice to these fledgling P2E startups. They also have a history of aquisition of smaller shops. I wouldn't be surprised if they were effectively grooming their future purchases.
Hello @koteno,
I can only agree with your statement. It also seems like one of the only AAA game developer really diving deep into Blockchain gaming. Other ones seem to not care (yet). Weird.
I also believe they will continue to invest and take stakes in other projects before they feel ready to launch their own blockchain gaming product.
Its literally the next big thing bigger than bitcoin.
I could not agree more. I saw it as the biggest trend and biggest: 'it just makes sense" moment.
Blockchain gaming develops a superior ecosystem to current gaming, period.
Unfortunately, Gods Unchained was supposed to make this happen in 2019-2020 but they did not get into tokenomics, no mobile app and ETH gas issues.
But now if they can deliver on the mobile app, I think we are in for a wild ride !
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https://twitter.com/VinnieLemon/status/1456280960417378308
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