“You have to start with the customer experience and work backwards to the technology.”
The digital world has disrupted almost all industries over the past 20 years. From ares like music, video and TV to travel, real estate, education ect...
Emerging technologies have the potential to disrupt any existing industry and will continue to do so going forward. It’s up to us to see where the next Netflix or Uber will emerge from to make the existing companies like blockbuster and taxis redundant.
There are investment companies out there whose sole aim is to predict these trends and be there before it is ready for the mainstream users to adapt it.
Identifying the next digital disruptor.
- With limited resources, what should you focus on in 2022?
- What are the crucial areas to focus on to drive digital transformation?
- What can we safely ignore?
What are the top priorities for digital transformation?
- Customer Experience
- Culture and leadership.
- Content strategy.
- Digital Eco-system.
- Paid Social.
The top brands like Netflix, Disney, Apple ect... have some common characteristics.
- Customer obsessed.
- Distinctively inspired.
- Pervasively innovative.
- Ruthlessly pragmatic.
As part of my course in blockchain business models we need to identify an innovative blockchain product or service
and outline its Next Gen Customer Experiences under the headings outlined.
I am obviously going to take a look at @splinterlands for this.
Splinterlands is a blockchain based digital trading card game that utilizes the Hive blockchain for its fast and free transactions. It is currently the Dapp with the most active users across all of the blockchains and this is down to its ease of use and well developed game play.
What gives it a unique product offering against traditional card games like “magic the gathering” is how they have built a community and created ownership within the game instead of the traditional pay to play model. We now have play to earn.
They have created a thriving eco-system with land, cards, assets and multiple secondary markets for all of these items as well as a rental market for generating passive revenue from these assets. There is a yearlong airdrop for their SPS token which will be part of the governance for the game going forward. In time a lot of big decisions will be handled by the community based on their stake in the game rather than by the company itself.
To create more awareness of the game and get players involved from multiple levels they have also build a blockchain based social media tribe that goes hand in hand with the game itself also on the Hive blockchain. New players can create content on the splintertalk.io site and earn SPT tokens. These tokens are interchangeable across the hive eco-system and can be used to buy assets within the game. The whole eco-system is interconnected and that is the benefit to building on a decentralized blockchain with free transfers. It allows users full freedom over their assets and the ability to move, play, sell them as they see fit with no oversight.
The value of the assets and involvement in the development of the game gives players an emotional attachment to their assets and a reason to help the game succeed. Under old gaming models like minecraft, players put time and money into building a profile and assets in game that disappear when you are finished with it. So much put into the game for nothing. Under the new blockchain based models. Players who want to leave can sell accounts and assets to recoup all of that time and money or even turn it into an income if they can get to a high enough level of earning and selling assets in game. Not only that but you can carry your account into any of the hundreds of other apps in the eco-system and interchange assets across any of those as well.
The Splinterlands team has multiple high level partners brought on board this year with even more to follow. They have a long term plan to build out a metaverse for the game complete with crafting new assets, expansion to new areas and depth to the game including content, contest and user driven development. This is where online gaming is heading, driven by this pioneering product.
@splintelandslooks like it will be a huge disrupter of digital gaming. Even if it does not become the torchbearer itself, the team has show the blueprint for success going forward with a blockchain based player driven economy.
How can traditional games compete with the #playtoearn model unless they adapt and innovate alongside it?
We can see where this is going and before too long others will come to the same conclusions. Theni t is just a matter of watching it all unfold in front of us.
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