The Legend of Laszlo: Birthing Bitcoin Pizza Day (and a Million Memes)
We're diving deep into the wild world of Bitcoin's early days – a time when digital gold was treated more like digital Monopoly money. You've probably heard the legend of Laszlo Hanyecz, the guy who famously traded a mountain of Bitcoin for a couple of pizzas. It's the crypto cautionary tale whispered around digital water coolers worldwide. But what if I told you those eye-wateringly expensive Papa John's pies aren't even the most financially face-palming Bitcoin purchase in history?
Yeah, you heard me. Grab your popcorn (and maybe a calculator, things are about to get dizzying) because researchers at the crypto tax wizards, CoinLedger, have dug up some even more monumental "oops" moments from the Bitcoin archives. We're talking about transactions that make Laszlo's $810 million+ pizza order look like... well, still an incredibly expensive pizza order, but not the most expensive.
Let's take a trip down memory lane, back to a time when Bitcoin was the new kid on the block, misunderstood, mysterious, and apparently, perfect for buying things that would later be worth more than small countries.
The Legend of Laszlo: Birthing Bitcoin Pizza Day (and a Million Memes)
Before we dethrone the pizza king, let's give credit where it's due. Laszlo Hanyecz isn't just famous for his expensive taste in takeout; he's a genuine Bitcoin pioneer. On May 22nd, 2010 – a date now immortalized as Bitcoin Pizza Day – Laszlo, a programmer living in Florida, had an idea. Bitcoin was cool, sure, but could you actually buy anything tangible with it?
Back then, Bitcoin was largely theoretical, a playground for cryptographers and cypherpunks. It had virtually no real-world value or use cases. Laszlo wanted to change that. He hopped onto the Bitcointalk forum (the primordial soup of Bitcoin discussion) and made a proposition:
"I'll pay 10,000 bitcoins for a couple of pizzas.. like maybe 2 large ones so I have some left over for the next day. I like having left over pizza to nibble on later..."
He specified his preference for onions, peppers, sausage, mushrooms, tomatoes, pepperoni, etc. – just normal stuff, nothing too weird like fish toppings. He was essentially offering a bounty. Find someone to order, pay for, and deliver two pizzas to his house, and 10,000 BTC (mined on his own computer, because that was feasible back then!) would be theirs.
Think about that for a second. 10,000 BTC. Today, depending on the market's mood swings, that's anywhere from
For several days, his offer went unanswered. People were skeptical. Was this real? How would it even work? Finally, a 19-year-old student in Britain named Jeremy Sturdivant (username "jercos") saw the post and thought, "Why not?" He ordered two large pizzas from Papa John's (costing him about $41) and had them delivered to Laszlo in Florida. Laszlo confirmed receipt and transferred the 10,000 BTC.
History. Was. Made.
It was widely considered the very first real-world transaction of Bitcoin for a physical good. Laszlo proved it could be done. Bitcoin wasn't just code; it could be exchanged for cheesy, saucy goodness. He was a hero! A visionary!
...And, in hindsight, perhaps the owner of the most expensive meal ever recorded.
But Does He Regret It?
Here's the kicker: Laszlo, by all accounts, is remarkably chill about the whole thing. In interviews over the years, he's consistently stated that he doesn't regret the purchase. He saw it as an important step in Bitcoin's development, proving its potential as a medium of exchange. He's glad to have played a part in its history.
Think about it like this: someone had to be the first person to use a paper dollar bill to buy a loaf of bread. At the time, it was just a transaction. Nobody knew that dollar bill could, theoretically, be worth a fortune centuries later if preserved in perfect condition and sold at a collector's auction. Laszlo was just using the tool for its intended purpose back then. He even did it again later, reportedly spending around 100,000 BTC in total on various things back when it was cheap!
So, hats off to Laszlo. He may have spent a fortune on pizza, but he bought himself a permanent spot in the Bitcoin hall of fame. Every May 22nd, the crypto community raises a slice in his honor. It’s a reminder of how far Bitcoin has come, and a slightly painful reminder to maybe HODL (Hold On for Dear Life) just a little bit of your crypto stash.
But as legendary as the pizza purchase is, it only clocks in at #2 on CoinLedger's list...
Drumroll Please... The Undisputed Champion of Costly Crypto: The $2 Billion Condo
Yep, you read that right. Billion. With a 'B'.
Rank: #1
Item: An Apartment in The Dominick (formerly Trump SoHo), New York
Cost: 25,500 BTC
Estimated Current Value (BTC): Roughly $2.07 Billion USD (give or take a few hundred million depending on the day!)
Cast your mind back to 2013. Bitcoin was starting to make waves, but it was still a niche interest. Its price had climbed significantly from the pizza days, hovering around maybe
100
−
100−
200 for a while, but also experiencing wild volatility. Yet, it was nowhere near the stratospheric levels we see today.
Enter an unknown, presumably very forward-thinking (or perhaps just crypto-rich) investor. This individual decided to purchase a slice of prime New York real estate – specifically, a one-bedroom condo in the luxurious building then known as Trump SoHo (now rebranded as The Dominick).
Now, here's where it gets spicy. The seller, perhaps sensing an opportunity or maybe just being a massive Bitcoin believer themselves, reportedly listed the property exclusively for Bitcoin. No dusty old fiat dollars accepted here, thank you very much. You want this swanky NYC pad? Pony up the crypto.
And pony up they did. The buyer transferred a whopping 25,500 BTC for the apartment.
At the time, based on Bitcoin's price range in 2013, this transaction was likely valued somewhere between $2 million and perhaps $5 million USD. A hefty price for a one-bedroom, sure, but it's New York City luxury real estate we're talking about.
Fast forward to today. Those 25,500 BTC? They've appreciated... somewhat. By "somewhat," I mean they've multiplied in value by roughly 1,000 times. That $2-5 million condo purchase is now equivalent to over TWO BILLION DOLLARS.
Let that sink in. Someone effectively traded an amount of Bitcoin now worth enough to buy a private island, a fleet of jets, and probably fund a small nation's GDP for a year... for a single apartment.
Imagine being the seller. You trade a condo for digital internet money that most people haven't even heard of. Your friends probably thought you were nuts. Then, you watch that digital money explode in value beyond anyone's wildest dreams. It's the ultimate "I told you so" moment, etched in the blockchain forever.
The buyer, on the other hand... well, let's hope they really love that apartment. Maybe the view is nice? Does it come with free pizza for life? Because that's a multi-billion dollar view they paid for. It makes Laszlo's pizza splurge look like finding a forgotten fiver in your pocket.
#3: Paving Paradise and Paying a Fortune: The $223 Million+ Patch of Land
Coming in third place, we venture from the concrete jungle of NYC to the scenic shores of Lake Tahoe, California.
Rank: #3
Item: A Plot of Land near Lake Tahoe
Cost: 2,739 BTC
Estimated Current Value (BTC): Approx. $223 Million USD
In August 2014, Bitcoin was continuing its volatile dance. It had seen peaks near $1,000 the previous year but was generally trading in the
400
−
400−
600 range during this period. Still a far cry from today's prices.
An anonymous buyer decided this was the perfect time to acquire a piece of Californian paradise – specifically, about half a hectare (roughly 1.25 acres) of land in the desirable Lake Tahoe area. The price tag? A cool $1.6 million USD.
But instead of wiring cash or writing a check, this buyer opted to pay in Bitcoin. They transferred 2,739 BTC to seal the deal.
Seems reasonable enough.Payingforitwithcryptothatwouldlaterbeworthover∗∗
223 million**? Ouch. That's like buying a sandbox for the price of a palace.
Again, we see the theme: at the time, it was just a transaction. Maybe the buyer had mined the BTC early on, maybe they bought it cheap. To them, $1.6 million worth of BTC might have felt like a fair exchange for $1.6 million worth of land. Hindsight, however, is a cruel mistress, especially in the crypto world. That half-hectare is now arguably one of the most expensive plots of dirt on the planet, purely based on the opportunity cost of the Bitcoin used to buy it.
Let's hope they built something truly spectacular on it, or at least enjoy some very, very expensive picnics.
#4: Need for Speed? More Like Need for Seed Money: The $81 Million+ Toyota Prius
From luxury condos and scenic land, we move to... sensible, eco-friendly transportation.
Rank: #4
Item: A Toyota Prius
Cost: 1,000 BTC
Estimated Current Value (BTC): Approx. $81 Million USD
This one has a particular layer of delicious irony. The Toyota Prius is renowned for its fuel efficiency, its practicality, its relatively modest price tag. It's the car you buy to save money and the environment.
Unless, of course, you're Michael Tozoni (whose name is associated with this purchase, though details are sometimes hazy in crypto lore). Back in the earlier days of Bitcoin (likely around 2011-2013 when 1,000 BTC wasn't an insane amount of fiat currency, but still significant), he reportedly acquired a used Toyota Prius. The payment method? 1,000 BTC.
Let's be generous and assume Bitcoin was maybe
10
−
10−
30 back then. That would make the Prius cost somewhere between $10,000 and $30,000 USD – a perfectly normal price for a used car.
But oh, how the turntables... or rather, how the crypto markets turn. That humble 1,000 BTC is now flirting with a value north of $81 million.
Eighty. One. Million. Dollars. For a Prius.
Forget Lambos, Ferraris, or Bugattis. This might just be the most expensive car ever purchased, adjusted for Bitcoin's subsequent appreciation. You could buy hundreds of brand-new luxury cars for the current value of the Bitcoin used to buy that one hybrid hatchback.
Does Michael Tozoni still drive it? Does it have diamond-encrusted floor mats? Does it run on distilled unicorn tears for extra efficiency? We can only speculate. But somewhere out there, potentially, is an $81 million Prius putt-putting along, a testament to Bitcoin's astronomical rise and the slightly painful reality of early adoption spending. Maybe it really did get that world record for the lowest CO₂ footprint, because its owner couldn't afford fuel after realizing what they'd spent! (Just kidding... mostly.)
#5: Literally "To the Moon!": The $73 Million+ Space Adventure
Our final entry in the top 5 takes us from the terrestrial to the celestial.
Rank: #5
Item: Two Tickets to Space on Virgin Galactic
Cost: ~900 BTC (split between the buyers)
Estimated Current Value (BTC): Approx. $73 Million USD
Who better to make a splashy, futuristic purchase with Bitcoin than the Winklevoss twins? Tyler and Cameron Winklevoss, famous for their early involvement with Facebook (and subsequent settlement), became prominent Bitcoin bulls relatively early on. They saw the potential and invested heavily.
In 2014, Richard Branson's Virgin Galactic was pioneering commercial space tourism with its SpaceShipTwo vehicle. The Winklevii, never ones to shy away from the cutting edge, decided they wanted in. They purchased two tickets for a suborbital space flight.
The cost at the time? Around
250
,
000
−
250,000−
255,000 USD per ticket, totalling roughly $510,000. And how did these tech-savvy twins pay? With Bitcoin, of course! The exact amount varies slightly in reports, but it was around 900 BTC for the pair of tickets.
Even back in 2014, paying over half a million dollars worth of Bitcoin (when BTC was maybe in the
500
−
500−
600 range) for a brief trip to the edge of space was a baller move. But today? That 900 BTC is worth a staggering $73 million.
That's over $36 million per ticket, in today's Bitcoin value. Talk about a high-flying price tag!
It perfectly encapsulates the "to the moon!" meme often associated with crypto price predictions. The Winklevoss twins literally planned to use their Bitcoin earnings to go towards the moon (or at least, very high up). Little did they know the Bitcoin itself would go "to the moon" in value far faster than Virgin Galactic's spaceship could get them there.
As far as we know, they haven't taken their flight yet (commercial space tourism has faced delays). Maybe they're holding out, hoping the BTC they didn't spend will be enough to buy their own space program by the time their number is called.
Why These Bitcoin Blunders Fascinate Us
So, there you have it. Pizzas, condos, land, cars, and space tickets – all purchased with Bitcoin that subsequently exploded in value, turning seemingly normal (or at least, high-end normal) purchases into retrospectively mind-boggling financial decisions.
Why do we love these stories?
Hindsight is 20/20 (and Hilarious/Painful): It's easy to look back and say, "They should have HODL'd!" But at the time, Bitcoin's future was incredibly uncertain. These were early adopters actually using the currency, which was crucial for its growth. Still, the sheer scale of the "lost" potential gains is morbidly fascinating.
The Ultimate "What If": These stories tap into that universal feeling of missed opportunity. Anyone who heard about Bitcoin early but dismissed it feels a tiny pang of kinship (though perhaps not on the billion-dollar scale!).
Relatability (Sort Of): While most of us haven't spent billions on pizza, we've all made financial decisions we later questioned. Maybe you sold a stock too early, or bought a gadget right before the new model came out. These Bitcoin stories are that feeling amplified by a factor of a million.
A Measure of Bitcoin's Journey: These transactions are milestones. They mark Bitcoin's evolution from a niche hobbyist project to a globally recognized asset class. The absurdity of the past values highlights the incredible growth and volatility of the crypto market.
Feeling the FOMO? How You Can Get Your Hands on Crypto Today (Without Time Travel)
Reading these stories might give you a serious case of FOMO (Fear Of Missing Out). You might be thinking, "Man, if only I'd bought Bitcoin back then!" or "How can I get some crypto without needing a time machine or selling a kidney?"
Well, good news! While the days of mining thousands of Bitcoin on a home PC are long gone, and buying pizza with BTC might require a second mortgage, there are tons of ways to dip your toes into the crypto world today, often without spending a dime upfront. The landscape has evolved, and earning small amounts of crypto (often called "stacking sats," as Satoshis are the smallest unit of Bitcoin) is totally possible.
If you're curious and want to explore, here are some platforms and methods people use. Remember to always do your own research (DYOR!) and understand what you're getting into:
- Earn Crypto for Your Time & Tasks:
Think micro-tasks, surveys, watching videos, or playing simple games. It won't make you rich overnight, but it's a way to accumulate crypto gradually.
Cointiply: (http://cointiply.com/r/NpzG0) A popular platform where you can earn Bitcoin (and other crypto) by completing surveys, playing games, watching ads, and participating in offers. They have a solid track record.
Freecash: (https://freecash.com/r/59e5b24ce9) Similar to Cointiply, Freecash lets you earn coins for tasks like testing apps, signing up for websites, and surveys. You can cash out to PayPal, various cryptocurrencies (like Bitcoin, Litecoin, Ethereum), or gift cards.
FreeBitcoin: (https://freebitco.in/?r=18413045) One of the oldest Bitcoin faucets around. You can claim a small amount of free Bitcoin every hour by rolling a number. They also offer interest on your BTC balance (currently advertised at 4.08% APR, but always check current rates and terms) and other games/lotteries.
Free Litecoin: (https://free-litecoin.com/login?referer=1406809) Does what it says on the tin! Similar to FreeBitcoin, but for Litecoin (LTC). Claim free LTC daily.
FireFaucet: (https://firefaucet.win/ref/408827) An "auto faucet" site where you earn points for various activities (shortlinks, offerwalls, etc.) and can then automatically claim small amounts of over 20 different cryptocurrencies directly to your wallet or FaucetPay account.
- Get Rewarded for Creating & Engaging:
Some platforms leverage blockchain technology to reward users for content creation and social interaction.
Publish0x: (https://www.publish0x.com?a=9wdLv3jraj) A crypto-agnostic publishing platform where both authors and readers earn crypto. You can tip authors with crypto provided by the platform (it doesn't cost you anything!), and you get to keep a portion of the tip yourself just for reading and curating content. You can also apply to become an author and earn from your own articles.
Minds: (https://www.minds.com/?referrer=durtarian) A decentralized social media platform aiming to be more open and privacy-focused than mainstream networks. You can earn tokens for engagement, posting popular content, or receiving tips from other users.
Rumble: (https://rumble.com/register/Cryptostreets/) While not exclusively crypto-focused, Rumble is a growing video platform positioning itself as a YouTube alternative often favored by those interested in less censorship. Monetization options exist for creators, fitting into the broader ecosystem of alternative platforms where crypto communities sometimes gather.
- Play Games, Earn Crypto (Play-to-Earn):
The Play-to-Earn (P2E) space is booming. You play games, and in return, you can earn cryptocurrency or NFTs (Non-Fungible Tokens) that have real-world value.
Womplay: (https://womplay.io/?ref=A7G6TBE) A platform that rewards you with "Wombucks" for playing various popular mobile and desktop games. You can then join weekly cash-out events to convert your Wombucks into crypto like EOS or pBTC (Polygon Bitcoin).
Tap Monsters Bot: (https://t.me/tapmonsters_bot/start?startapp=ref7350976063-clan8XSDB) A Telegram-based game where you tap to battle monsters and earn in-game currency that potentially has crypto value or can be used within the game's ecosystem. (Telegram games are exploding right now!)
RollerCoin: (https://rollercoin.com/?r=m1hxqf11) A crypto mining simulator game. You play simple mini-games (like arcade classics) to build up your virtual mining power, which then "mines" real cryptocurrencies like Bitcoin, Ethereum, Dogecoin, and their own RollerToken (RLT). It's a slow burn, but kind of addictive.
Splinterlands: (https://next.splinterlands.com/register?ref=thauerbyi) One of the most established crypto TCGs (Trading Card Games). You collect cards (as NFTs), build decks, and battle other players. You can earn Dark Energy Crystals (DEC), the in-game currency which is a traded crypto asset, and win valuable NFT cards by playing and competing in tournaments. Requires a small initial investment ($10 Spellbook) to unlock earning features fully.
- Trading & Passive Income (Use Caution!):
This involves more risk but potentially higher rewards. Trading requires knowledge and understanding of the markets. Passive income methods often involve sharing resources or locking up assets.
Binance: (https://accounts.binance.com/register?ref=SGBV6KOX) One of the world's largest cryptocurrency exchanges. You can buy, sell, and trade hundreds of different cryptocurrencies. They also offer staking, savings accounts, and other ways to earn interest on your crypto holdings. Trading is risky, never invest more than you can afford to lose. (Using the referral link can give you a discount on trading fees, which is nice if you plan to trade.)
Honeygain: (https://r.honeygain.me/SIMON0E93F) A passive income app. You install it on your devices (computer, phone), and it securely shares your unused internet bandwidth in the background (used by businesses for things like SEO monitoring and market research). You earn credits that can be cashed out via PayPal or crypto (like Bitcoin or JumpToken). It's slow earning, but truly passive.
Important Considerations:
Start Small: Don't jump in headfirst. Use these earning methods to learn and accumulate small amounts first.
Security: Use strong, unique passwords and enable Two-Factor Authentication (2FA) everywhere. Be wary of scams! If it sounds too good to be true, it probably is.
Wallets: You'll eventually need a crypto wallet to store your earnings securely. Research different types (hot wallets, cold wallets) and choose what suits your needs. Exchanges are convenient but holding large amounts long-term on an exchange carries risks.
Taxes: Remember that crypto earnings are often taxable income. Keep records and consult a tax professional if needed (especially if you start trading or earning significant amounts). Platforms like CoinLedger (who provided the data for our expensive purchases!) specialize in helping with this.
The Ever-Cloudy Crystal Ball: Value, Volatility, and Virtual Dough
The stories of the billion-dollar condo and the $800 million pizzas aren't just amusing anecdotes; they're powerful illustrations of Bitcoin's defining characteristic: volatility. What was worth pennies yesterday could be worth a fortune tomorrow, or vice versa.
It's easy to judge past decisions through the lens of present value, but value itself is subjective and context-dependent. In 2010, 10,000 BTC was worth about $41 – the price of two pizzas. The transaction was fair at the time. The regret (or lack thereof) comes entirely from the unforeseen, exponential growth that followed.
These tales remind us that investing in crypto, especially early on, was (and still is) a high-risk, high-reward game. For every Laszlo Hanyecz or anonymous condo buyer who spent their BTC, there are others who HODL'd through thick and thin, becoming millionaires or billionaires on paper. And there are countless others who sold at different points, perhaps missing the peak but still realizing significant gains compared to their initial investment.
Where does Bitcoin go from here? Nobody knows for sure. Will today's $60,000+ Bitcoin look cheap in ten years, making today's buyers look like geniuses? Or will it fade away, making today's buyers the subject of future "Can you believe they paid that much?" articles? The crystal ball remains stubbornly cloudy.
What we do know is that Bitcoin has fundamentally changed conversations about money, value, and technology. It paved the way for thousands of other cryptocurrencies and the burgeoning world of decentralized finance (DeFi), NFTs, and Web3.
Whether you decide to stack some sats through faucets and games, try your hand at trading, or just watch from the sidelines, the crypto world continues to be one of the most fascinating and unpredictable spaces out there. Just maybe think twice before ordering pizza with it... unless you're really, really hungry and okay with potentially eating the most expensive meal of your life.
Disclaimer: Please remember that the information provided in this article is for educational and entertainment purposes only. It is not intended as, and should not be taken as, professional financial, investment, legal, or tax advice. Cryptocurrency investments are highly volatile and carry significant risks. You could lose your entire investment. Always conduct your own thorough research and consult with qualified professionals before making any financial decisions. The author and publisher are not liable for any actions taken based on the content of this article. Referral links are included, which may provide a commission to the author at no extra cost to you.