Splinterlands Suspense Marketing - Edging for $SPS or the BIG "Undisclosed Project"?

A recent cryptic tweet from the official Twitter handle of the Splinterlands game is going to create a huge effect around the Splintershards ($SPS) token market. The tweet hints the need for owning $SPS and Vouchers as an advantage and/or purchasing power for its undisclosed project.

What's that? You want more announcements from the Splinterlands team? Well do you have your $SPS and Vouchers ready? Okay here's a teaser but you have to wait till the Town Hall Tuesday Sep 6th at 4:00pm EDT if you want more details:
#splinterlands #sps #hive #PlaytoEarn #GameFi source

I noticed a very unusual mention of Undisclosed Project in the latest Splinterlands Town Hall Summary dated August 29th, 2022. The Undisclosed Project was listed alongside RiftWatchers, SPS Rewards for License Holders, Splinterfest and Tower Defense as the Big projects currently coming down the pipeline (estimated from now to October). Though the Splinterlands team had promised to reveal more information on all these projects in the upcoming Townhalls, however, the choice of the identity "Undisclosed Project" coupled with the quoted tweet truly signals a BIG thing coming.

I remember so well the buzz that was created by LeoFinance some months back concerning #ProjectBlank which has been prototyped by Threads. The growth and success of threads in less than a month has been very remarkable and we can imagine how huge the main ProjectBlank would look like.

Suspense marketing is a proven marketing strategy of creating a buzz about your next big thing. According to Brandpoets is utilized to capture the attention of and energizing the people who will ultimately become your customers. It is a powerful marketing strategy that prepares the mind of prospective customers/buyers of an undisclosed or partially disclosed product identity.

Some of the ways of creating suspense in marketing include giveaways, releasing countdowns, social Media Scavenger Hunts, behind the Scenes, Social Media Hooks, among others. These approaches has been holistically adopted by the Splinterlands team in its many projects and we can tell how successful they've been over the past Three years of the game's existence.

In a recent post, shared thoughts on the Case for a $1 SPS where I noted that the $SPS is underrated, when we look at the utility it will serve in the Splinterlands ecosystem as a governance token. The Splinterlands team is not taking chills when it comes to BUIDLing a top play to earn blockchain-based game.

The Splinterlands game economy has been built to cover the NFTs and the game's fungible tokens (i.e. the game's transactional token, governance token, as well as multi-gaming vault that would incorporate a sports game - genesis League Soccer. This will inarguably place Splinterlands uncontested as a top play to earn game in terms of active players, number of transactions and in the future value (market Cap) of the governance token.

I see the recent tweet by Splinterlands as a suspense marketing strategy to help SPS admirers and early investors to HODL jealously their top play-to-earn asset as more utility would be unveiled to give value to the token. I have no doubt that the undisclosed Splinterlands project would be huge.

Splinterlands game is termed the "next generation of collectible card games" in which allows players to collect, trade, and battle with provably scarce digital collectibles with real-world value. Battles on Splinterlands Unlike most trading card games, are fast and furious, and are usually completed within few minutes. The Splinterlands gameplay is simple and easy to learn viz: reviewing combat rules, making and submitting of the team and watching the battle unfold.

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